Why Five Jesus Essay Topics Is the Best - Here is Why

Why Five Jesus Essay Topics Is the Best - Here is WhyWhat is the best Jesus Essay Topics? There are many styles to do a topic. Some of the most popular topics that many students do are: What Does It Mean To Be A Christian, What Is The Message Of The Bible, What Is A True Person?But these are just some of the Jesus Essay Topics. There are so many more to choose from. I'm going to list my top five Jesus Essay Topics for you to choose from.The Life Story - Of course, the life story would be the first one that you want to start with. What type of stories can you tell about yourself? How did you come to know Jesus? This is the one of the most popular topics that any student has chosen.Help For Others - Another topic is Help For Others. We all want to help our family and friends in any way we can. Some people are hesitant to help others because they think it will take away from their own charity but this is not true.Obedience - Obeying God - If we keep following His commandments, he will g ive us God's blessing. This is a God's Kingdom for sure. So if you ever feel the call to obey God, this is the Jesus Essay Topic that will lead you on your path. There are many more to choose from such as; Should I Give Up My Lifestyle to Follow Jesus?When I talk about the five best Jesus Essay Topics for you to pick from, I don't mean to limit yourself to the five best article essay topics that I've seen but what I do mean is that there are many different topics out there that can be chosen. What about the Bible itself, which article topics can you find?Christianity itself is full of Jesus Essay Topics to choose from. But in a nutshell, you can choose to follow Jesus, give up the worldly lifestyle, follow God and obey Him, or if you want, just follow Christ.

Similarities Between Christianity And Islam - 1409 Words

Christianity and Islam were both spread in socially and economically similar and politically different. They both had an important people that role and spread of the religions. Christianity included the individuals of who believe in Jesus Christ. Christians are the flowers of the Christ who often believed is the son of the God (â€Å"the father†); Christians strongly believe that Christ will return after the next life; the end of the world. Islam consists of individuals who believe in Allah, the god teaches the followers who are Muslims. Even though both Christianity and Islam are Abrahamic religions which both of them are mostly monotheistic meaning they believe in just one god. Christianity and Islam are very similar in economically and they both Islam and Christianity were a high impact on the reason of why religions were spread and the trade was in common. Trade was very important because exchanging was the main thing and religion was one of the things they exchanged. The reason why Trade was so important to both religions was because it wasn’t only the goodies were spread and it was also the ideas of religions. The Christianity and Islam both were remarkable on spread in craftwork, which was the main impact on the similarity of both Christianity and Islam. Christianity had Constantine to spread the religion and Islam had the Prophet and the caliphates to spread the religion. These people are the ones to spread the religions and it’s important for both religions. In theseShow MoreRelatedSimilarities Between Christianity And Islam993 Words   |  4 Pages Christianity and Islam are the two biggest religions that are present in the world today, with close to four billion followers combined. While Christianity and Islam actually have a lot more in common than most people think, there are still many differences to them. First, let’s start with the similarities between the two. Both religions believe that in one way or another, Jesus will return to Earth in the final days of the world to have a judgement day, in which essentially will determine if youRead MoreSimilarities Between Christianity And Islam1316 Words   |  6 PagesIn today’s world, the largest religion is Christianity with a 33 percent and Islam coming in second place at around 21 percent. According to the article A Common Word between Us and You Both religions make up around half of the population around the world. Islam and Christianity are collectively known as Abrahamic religions because they trace their history to the covenant God made with Abraham in the Hebrew Bible. Christianity and Islam are two of the fastest growing religions, and they bothRead MoreSimilarities Between Islam And Christianity997 Words   |  4 PagesIslam and Christianity are two largely wide spread religions in the world that have a great impact on their followers, especially in a spiritual manner. Because of originality, values, and unique believes in each religion, their believers respect and try to comprehend each other’s faith. With Christianity’s record 2.2 billion population and Islam’s impressive 1.6 billion population, they both form the bases of their countries laws and are recognized by governments all around the world. Ev en thoughRead MoreSimilarities Between Christianity And Islam1427 Words   |  6 PagesChristianity and Islam share much common ground. They trace their origins to Abraham; believe in prophecy, apostles, revelation, scripture, resurrection, and life after death. Christianity and Islam have related theological traditions; believe in one omnipotent God who is concerned with human salvation. Both religions are somewhat similar in how they embrace their beliefs; what the church is to Christianity, the umma is to Islam. Notwithstanding these important similarities, however, these two worldviewsRead MoreSimilarities Between Christianity And Islam1088 Words   |  5 Pagessignificant historic province where it served as the birthplace for many beliefs and religions such as Christianity and Islam. Within 600 CE to 1250 CE and 1st century to 1000 CE, Christianity and Islam began to spread. The two leading religions were very apparent in their belief in God and worship. As we seek to unders tand the Christian and Islam beliefs, it is important to be familiar with both the similarities and differences in the early years. The thought of death may terrify most of us, but to thoseRead MoreSimilarities Between Christianity And Islam1005 Words   |  5 Pages Compare and contrast ancient Christianity and Islam. Christianity and Islam are both closely related religions, because they are branched of Abraham and other patriarchs mentioned in Hebrew Scriptures. Examples of these books are the Old/ New testament and the Quran. These books serve as their spiritual ancestors and are also know as Abrahamic religions. Although these books have a massive amount in common the clash of these two religions has caused for a mass crimes and violence across humanityRead MoreSimilarities Between Christianity And Islam891 Words   |  4 PagesChristianity came about 2000 years ago and was founded by Jesus Christ. It is mostly practiced in the Western world with a population of about 2 billion people. The name Christianity came from a Greek word ‘Christos’ meaning Jesus Christ and was founded between 4 B.C. and 30 A.D, and consist of the 3 major groups which are the Roman Catholic, Protestant and Orthodox. Islam on the other hand was founded about 1400 years ago by Muhammad in 600’s A.D. The word Islam is derived from an Arabic word forRead MoreSimilarities Between Christianity And Islam1332 Words   |  6 Pagesreligion has its own goal, and their own path and belief to reach their goals. However, there are many similarities in beliefs. Although the followers of Judaism, Christianit y, and Islam may see things differently, they all fundamentally hold the same values and codes. To Islam, the Prophet Mohammad’s teaching is a complete and final revelation. On the other hand, according to the bible, Christianity believes that Jesus Christ is the true lord and savior that will grant you the access to heaven in theRead MoreSimilarities Between Islam And Christianity1928 Words   |  8 Pagesget punished for practicing religion. The two religions bear some superficial similarities, the differences between the two religions is clear though. How the two religions practice their beliefs, the population, beliefs, and how they view â€Å"Jesus† are different and similar. Although the two religions are very different from each other, they also show some similarities. The main similarity is that Islam and Christianity both are monotheistic; meaning they believe in one god. Which are 2 out of theRead MoreSimilarities Between Islam And Christianity1619 Words   |  7 Pagessimilar beginnings, Islam is a religion of violence and Christianity is a religion of peace and therefore is more beneficial to society. It is important to understand the similarities between Islam and Christianity, specifically their origins, to better understand their differences. Islam is believed to have been started through the descendants of Abraham, a man who was considered a prophet of God in both Islam and Christianity. Many historians and theologians agree that Islam began through the lineage

Rhetorical Analysis Of Yeats Poem Essay - 769 Words

Rhetorical Analysis: â€Å"How many loved your moments of glad grace, And loved your beauty with love false or true, But one man loved the pilgrim Soul in you, And loved the sorrows of your changing face.†(Yeats, 1893). This sentence is picked up from ‘When you are old’, a love poem written by an Irish poet called William Butler Yeats. Although he was tortured by the unrequited love, he still strongly expressed his admire to the only love of his life (Poetry foundation, 2016). In the first line, the word ‘many’ tells the audience that her beauty was pursued by rivals. Whereas in the third line, the word ‘one’ emphasise Yeats’ unique love towards her passionate soul. By contrasting ‘many’ and ‘one’, it conveys that other men loved ‘your’ physical appearance and it is not true love. However, ‘I’ love ‘your’ intrinsic nature and everything about ‘you’. Yeats intended to use this poem to illustrate ‘I’ am the only one who loved ‘you’ for real. Furthermore, Yeats appeals to logic by using antithetical terms, ‘false’ and ‘true’, ‘beauty’ and ‘pilgrim soul’, ‘your moments of glad grace’ and ‘the sorrows of your changing face’, pointed out how difference his love is compared with other men. Additionally, though ‘I’ is not using in the sentence, Yeats successfully interjected himself into this poem. The use of second person narrative creates a direct connection between the writer and the audience. In other words, it evoke pathos through putting the audience into the situation andShow MoreRelated Love Song of J. Alfred Prufrock Essay: An Analysis846 Words   |  4 PagesAn Analysis of The Love Song of J. Alfred Prufrock The general fragmentation of The Love Song of J. Alfred Prufrock is obvious. The poem seems a perfect example of what Terry Eagleton calls the modern transition from metaphor to metonymy: unable any longer to totalize his experience in some heroic figure, the bourgeois is forced to let it trickle away into objects related to him by sheer contiguity. Everything in Prufrock trickles away into parts related to one another only by contiguityRead MoreMutilating Self Into Spirit: Sylvia Plaths Poems.4131 Words   |  17 PagesSylvia Plath’s poems: Translation of the self into spirit, after an ordeal of mutilation. Introduction of the poems and the essay: * â€Å"Daddy† Sylvia Plath uses her poem, â€Å"Daddy†, to express intense emotions towards her father’s life and death and her disastrous relationship with her husband. The speaker in this poem is Sylvia Plath who has lost her father at age ten, at a time when she still adored him unconditionally. Then she gradually realizes the oppressing dominance of her father, andRead MoreContemporary American Poetry and Its Public Worlds Essay8159 Words   |  33 Pagesforces of therapeutic culture and the fantasies proposed in various kinds of advertising. For poetry to achieve cultural currency, in both senses of that term, it may have to find ways of reconciling the energies of romantic lyricism to overtly rhetorical ambitions and strategies. It will take me a long time to get to those ambitions because I first have to clarify plausible ways of using the concept of poetrys relations to a public world, and then I have to use that discussion in order to dramatize

Marketing Ethics Ethical Marketing Decisions

Question: Discuss about the Marketing Ethics for Ethical Marketing Decisions. Answer: Introduction The recent developments in the area of marketing ethics are exploring various aspects of marketing field that consists of some ethical dimensions. The objective of this article is to research on the same and provide a systematic review of it. In recent years, the literature of ethics related to business and marketing has expanded both in importance and volume. Hence, it has become a necessity to clarify and focus into the area. This paper presents literature review on ethics in business with its mainly focus on marketing. Although, most of the reviews and literature in this articles have been extracted from Australian articles and reality, but maximum part of the information gained are applicable to other nations also. Objective In simple words, moral factors and challenges faced by marketing practitioners are referred to as marketing ethics i.e. what is morally good and bad, right and wrong in marketing. Since last 20 years there has been a noticeable rise in the interest shown in the area of ethics in marketing. This trend in marketing demonstrates the progression of group depictions with respect to businesss role in society (Batory, Neese Batory, 2005). Additionally, out of various zones of administration, marketing is certainly most debateable in regard to ethics (Tsalikis Fritzche 1990). Indeed, often society views ethics in marketing as most abusive and humiliating, due to the fact that it is the primary linkage amid environment and organization (Mercier, 2004). Still, ethical problems in the way of marketing and socializing do not hide the fact that they are moral. The rules, principles and morals confined to marketing which helps and guide leaders, all are physiognomies of ethical behaviour (Ballet De Bry, 2001). As discussed in research questions of assessment 1 the first part of the literature review will concentrate on normative marketing ethics, mainly concerned with how to maintain ethics and make decisions using ethical content. In a summarised way it could be said as what constitutes ethical marketing practice. In the next part we discuss the risks and issues faced by stakeholders in marketing and how the goodwill and credibility of the organization hampered due to unethical marketing research practices i.e. the effects of major ethical issues in marketing. Hence, this paper aims to have a better understanding of the ethics role in the area of marketing. For this, a thorough analysis of the literature was done considering around 25 marketing journals. Normative Marketing Ethics A better way to start the review is using oldest paper in the intact accumulation, Clarence Walton, a long-time conqueror of knowledge about ethics in business and marketing and a former President of American University, presented a paper during an AMA conference in 1990, observing continuous assaults on marketing and business, advised attention on three questions: What actually the market is doing? What should and should not be done? And Away from ethical necessities what should we like the market to do? Walton then came out with three foundations: business ethos, philosophical ethics and theological norms, in disagreement that there is much to be offered by philosophical ethics as a minimum concerning to problems of marketing. Rawls theory of justice, often called as Social Contract Theory (SCT), is a promising theory in reference to issues and risks of ethics in marketing. Ross, Smith and Dunfee introduced this theory in an article published in Marketing Journal in 2001, as a normative context in the area of marketing, exemplified by solicitation to commercial corruption and inducement. SCT was considered predominantly suitable due to its altercation association nature at the core of marketing. Rawlsian analysis was highlighted by Laczniak and Murphy in an article published in the year 2008, on distinct concern of the Macromarketing Journal which was mainly concentrated on distributive integrity. This integrity practiced on marketing deals with How the system of marketing, its practices, policies, structure and honestly allotments of rewards and forfeits amid the distinct organizations, affected by the procedure of marketing exchange. Distributive theory of integrity was advocated as a technique of instituting fairness inside such a distribution. Kohlberg advised that it should be conceded by ethics in marketing that it needs only to ask people to act in their own commercial interest and sincerely obey the law. Gaski replied to Kohlbergs comment and advice in a Journal of Business Ethics in the year 2005, He admitted need and importance of following ethical laws in the field of marketing including, considering own self-interest and obeying the law, but concluded that ethics in marketing has much far-reaching sphere. Gaski summarized Kohlbergs theory as, Acting in own self-interest area and obeying the law can only act as profitable guideline, they have exceptions in the area where ethics contradicts with self-interest and law. Risks and Issues in Marketing A framework was offered by Brenkert Marketing Ethics and Issues. Extensiveness of marketing was not the only aim of Brenkert but he also forced upon how unethical practices might harm Stakeholders and what issues they may come across. The first ethical issue that Brenkert introduced in this area is: Issues in Market Segmentation and Targeting Brenkert, in another article Ethics in Business mentioned the issues and risks connected with providing dangerous products to particular segments. Especially, he explained it by taking the example of story PowerMaster, how Brewing Company of G. Heileman failed in their marketing efforts due to unethical practices and malt liquor supply. Issues in Marketing Research Tybout and Zaltman stated in an article published in 1991 Journal of Marketing Research, possible allegations of rights of research participants might be violated in research. As a result it might result in low and poor worth of research information. Kimmel, Smith and Klein concentrated straight on research in the area of academic marketing and the disciplinary, mythological, and ethical consequences while using deception, in an article Psychology and Marketing published in the year 2011. Kimmel, Smith and Klein showed the reason and method to use deception and then offered an analysis of deception by using normative marketing ethics from both deontological and consequentialist viewpoint. At last they concluded that when ethics were applied to deception it resulted in social contract perspective. Issues in Advertising In the field of Advertising, the first major issue that arises is dishonesty. Kottman(1990) discussed this issue with Becker, who advised that dishonesty in the area of advertising has been exaggerated . Kottman rejected the reply suggested by Becker and worked upon highlighting many concerns in the field of advertising since past 25 years and still exist. He suggested that consumer wants truth while deception, exaggerations and distortions are coming in the way which is adversely affecting the marketing field in the area of advertising. Sixteen years hence, in 2005 Pollay in a journal of Marketing stated the complete synopsis of the literature out from the marketing field concentrating on cultural affects. He concluded that based on the assessments and evaluations advertising emphasizes loss of self-respect, powerlessness, sexual preoccupation, social competitiveness, anxiety, selfishness, irrationality, cynicm and materialism. Privacy Issues Communications in the field of marketing are generally online, which raises a high concern on individuals privacy. Caudill and Murphy observed ethical and legal issues in consumers privacy online in a paper in the year 2008. Federal Privacy Regulation was initially inspected which started in the year 1980s. At that point of time online privacy was a major public issue. An ERC was advised with the use of primary theories related to ethics for the evaluation of public policies, ethical policies and corporate policies. Since late 2000s issues related to online privacy has gained importance and the statement given then hold true today Our aspirations for consumer privacy advices an assimilation of public, ethical and business policy standards to moderate unavoidable loss of privacy seen by some. Effects on the Goodwill and Credibility of Organization Taylor, Skinner and Ingram (2008) stated that if the business activities of some organization are perceived as unethical by its committed consumers, chances are high that the company might lose its trustworthy and faithful customers and eventually the frequency and number of customer automatically shrinks. Ingram (2005) advised that unethical practices in marketing affect the behaviour of consumer in marketplace, as consumers nowadays are clever enough to sense. Consumers identifies organizations behaviour as unpleasant, customers may even deny buying the products and goods from the company (Carpenter, Rashi, and Nakamoto, 1994). The reason of such impulse behaviour could be the violation of ones rights and results of such activities are severe. Alexander (2006) enhances that the commitment of consumer is motivated by emotive and spiritual attachment with a company or brand. Conversely, ethics are judges differently by different individuals, and organizations when introducing some dr ive related to marketing, they must know how the stakeholders understand and has designed their way of judgment (Corey Bone 2001). Carrigan Attalla (2007) stated that unethical practices are referred to that behaviour which is morally unacceptable or illegal to a large society. Consumers make their opinion about some brand by listening about the negative words about the product, number of complaints boarded about the product and similar other ways (Jones 2001). The gravity of concerns presented by social consensus and marketing strategies, impacts the behaviour of consumer to decide whether to buy the product or not (Chen, Ganesan Liu, 2009). Rationally, consumers determinedly evaluate the concealed benefits of marketing initiatives and contribution of company in society welfare. Creyer Ross (1997), stated that when sales executive delivers false information about their product and hides vital facts about it, just to boost up sales of the product, it is considered highly patent unethical practice. Creyer Ross further added that majority of sales executive has a false implication of consumers desire, that they prefer entertainment over science and sports over education. Additionally, executives in marketing their products use sensual sex appeals in advertisements to attract consumers (Pits, Etzel Bello 1993). Ayub (2013) explained creators make use of sex appeal and nudity in advertisements. One more point to be noted is that, during past times another way to manipulate customers choices paradigm was using subliminal messaging. This technique was presented in 1960s for the marketing of products during movies. Rotfeld (2005) states that a firm which has now failed made use of this technique to boost sales of drinks and popcorns during movies. In actual, sales executives tries to take unjustified gain of consumers mental conditions and make them believe that they need the product which was not at all desired. Conversely, sometimes consumers are so passionate about some products that they trust anything what comes in the way (Rogers 2003). Such as, overweight people get obsessed with weight loss products and without checking its durability and consequences they buy the product. Validating it further, Polonsky, Carlson Fry (1997) stated that a harmful product is determined by its characteristics, if it carries any unsafe ingredient it is harmful. An idea harm chain was presented by Smith Cooper (2003) to measure the physiognomies of some product and inform about the harmful ingredients in it, if present any. The organizations that are more famous have the chances of being scrutinized more as well (Sun, Chen and Wang, 2012). Methodology A study focused on stakeholders in an organization, marketing employees, consumers and unethical practices was conducted. The method to choose academic journals specific in marketing to use in the above research, the references and reading provided by AFM in the year 2013 was used. The reason to choose these authors readings is that, there work is well respected amongst practitioners and in academic field. The fundamental reason for this methodology was to incorporate every one of the articles that had an all-around perceived effect in the field in the previous 25 years. To attain more European and international perception as well as being avoided as exclusionary, francophone and European journals were added. Every Journal used in the research and written has been scanned by two judges using a search engine ABI INFORM. As advised by Ballet and De Bry (2005) a keywords list was generated to examine literature review on marketing ethics. Those keywords were: stakeholders, business ethics, marketing, consumers, employees, sales executives and social marketing. The professional title for the paper was the result of analysis and to enhance the validity of readings and journals used to gain the information, proofreading was done twice. Analysis This article has examined studies published since last 25 years. Since 1990, 160 publishes articles has been researched which found out that, 89 of them are empirical while remaining 71 are conceptual. Out of these empirical 89 studies, some around 25 were used to conduct the study. A regression analysis was done to test as perceived magnitude of harm increases, the perceived fairness of the situation decreases, and the results are negative connection amid perceived fairness and magnitude of harm. Also can be said as, higher the magnitude, lower the fairness. As a whole, consumers are in high impact of manipulation by marketing experts, due to their own desires. They are considered as innocent souls and get fascinated by the advertisings and sugar coated words of sales executives, but the organizations that work ethically and market their product without false implications have high demands and better chance to exist in the market. Because once the consumer realises that the product is not worthy and he has been cheated, he loses trust for the brand and organization at that very second and negative word of mouth impacts several others. The outcomes of this research and review underline the fact that still numbers of investigations are needed to make ethics a discipline in the field of marketing. Conclusion In the coming time ethics in the field of marketing will even be more challenging, from different reasons and perceptions. Some of the primary reasons are expansion of various innovations in technology, such as, electronic marketing of books, legal advice, music, medical are some among many that will give ethics a more serious and tough competition . Innovative technologies might be in the market to determine customers interest while visiting a store or these technologies might even change the mood of customer while shopping. Added technology advancements might force a salesman to think about following questions. How much knowledge the executives must have about the customer they are seeking to reach? What are the ethical practices company must adopt while reaching customers? Ethics in marketing are still in the middle of expanding, trying to seek its ideological and conceptual base. The above research and review is a step towards progression of information in the area of marketing ethics. This analysis could be considered as a reference for further research of discipline in marketing ethics. If unethical practices are not stopped in the field of marketing, situation may worsen and no sooner than later the adversity will increase landing the consumer blocks in sheer trouble. References Brenkert, G. (2008). Marketing Ethics, Cambridge, MA: Blackwell. Drucker, P. (1995). The practice of Management, London: Heinemann. Gaski, H. John, F. (1999). Does Marketing Ethics Really has anything to Say? A critical inventory of the literature, Journal of Business Ethics, Pg. 315-334. Kimmel, J., Smith, N. and Klein, G. (2011). Ethical Decision Making and Research Deception in the Behavioural Sciences: An application of Social Contract Theory, Ethics in Behaviour, 21(3), 222-251. Kottman, E. (1990). Truth and the image of advertising, Journal of Marketing, Pg. 64-66. Laczniak, R. and Murphy, E. (2008). Ethical Marketing Decisions: The Higher Road, Needham Heights, MA: Allyn Bacon. Murphy, P. (2008). Marketing Ethic at the Millennium: Review, Reflections and Recommendations, in Norman E. Bowie (ed.), The Blackwell Guide to Business Ethics. Cambridge, MA, Blackwell, 165-185. Ballet, J. De Bry, F. (2001). Lentreprise et lthique ,The Organisation and Ethics@. Indit conomie, dition du seuil (in French). Batory, S., Neese, W. and Batory, A. (2005). Ethical marketing practice: An Investigation of Antecedents, Innovativeness and Business Performance, Journal of American Academy of Business, 6 (2). Mercier, S. (2004). Lthique dans les entreprises.Ethics in organisations@. dition La Dcouverte, Paris. 23. Alexander, E. C (2002). Consumer Reactions to Unethical Service Recovery, Journal of Business Ethics, Vol. 36 No. 3, pp. 223-237. Ayub, A., Aslam, M.S., Razzaq, A., and Iftekhar, H. (2013). Impact of Gender based Selling on Consumer Buying Behavior: Cultural Analysis of Consumer Markets in Pakistan, Interdisciplinary Journal of Contemporary Research in Business, Vol. 4 No. 11, pp. 427-43. Bello, D.C., Etzel, M.J., and Pitz, R.E. (1993). The communication effects of controversial sexual contents in television programs and commercials, Journal of Advertising, Vol. 3 No. 12, pp. 32-42. Bone, P. F. and Corey, R. J. (2001). Packaging Ethics: Perceptual Differences among Packaging Professionals, Brand Managers, and Ethically-interested Consumers, Journal of Business Ethics, Vol. 24 No. 3, pp. 199-213. Creyer, E. H. and Ross, W. T. (1997). The Influence of Firm Behavior on Purchase Intention: Do Consumers Really Care About Business Ethics?, Journal of Consumer Marketing, Vol. 14, pp. 421432. Holley, D. M. (1997). A Moral Evaluation of Sales Practices, Business Professional Ethics Journal, Vol. 5, pp. 3-21. Ingram, R., Skinner, S. J., and Taylor, V. A. (2008). Consumers evaluation of unethical marketing behaviors: The role of customer commitment, Journal of Business Ethics, Vol. 62 No. 3, pp. 237252. Jones, T. M. (2001). Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model, Academy of Management Review, Vol. 16, pp. 366-395. Polonsky, M.J., Carlson, L. and Fry, M-L. (1997). The harm chain: a public policy development and stakeholder perspective, Marketing Theory, Vol. 3 No. 3, pp. 345-64. Rogers, S. (2003). How a publicity blitz created the myth of subliminal advertising, Public Relations Quarterly, Winter, pp. 12-17. Rotfeld, H. J. (2005). The cynical use of marketing to the unwitting consumer, Journal of Consumer Marketing, Vol. 22 No. 2, pp. 60-61.